Music video-based advertisement
2025
Production Head

“With Easter egg prices rising by as much as 50% compared to last year, while some have been affected by ‘shrinkflation’ and shrunk in size, it’s toys – at a competitive price point – that are at the top of every kid’s wish list this Easter. In response, MGA has teamed up with seven-year-old Tik Tok sensation and rapper, Nova Starr, to create the second-ever music video-based advertisement for toys.”

Director: Daniel Iglesias Jr.

Production company: Pulse Films